The coalition, a partnership between DiG, LEGO Foundation, IKEA and NatGeo, aims to address the importance of play among parents and in society, and drive change, using the reach and influence of their brands.
In 2018, we created and launched the Real Play Coalition, the first of its kind. The schemes and complications, tasks and missions, conflicts with influential people and organizations, gunfights, car.
Using local statistics and validated voices such as experts and key opinion formers, we managed to drive a conversation about the importance of play and inspire ways to let it happen more.Īdditionally, we have developed a Real Play whitepaper with Sir Ken Robinson to reinforce the brand’s POV and support the conversation. A young thief, serious burglar proficient in bank robbing, and real madman unite in a team and start working together with the most uncontrollable elements of the criminal world, government, and the industry of entertainment. The key techniques proposed for TRP include player modeling and video. They worked closely with the Edelman network to support DiG and their partner NGOs by developing tailored plans that would make Outdoor Classroom Day famous, position the topic on the media agenda and drive sign-ups from schools. Tennis Real Play (TRP) is an interactive tennis game system constructed with models extracted from videos of real matches. The Edelman Global team developed an earned, influencer and social strategy based on local data about lack of play, as well as materials to be deployed in markets.
